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real estate success funnelCollaborating with others is always fun and working with the marketer and former banker Lee Honish is always an adventure. Plus, working with Lee means creating services and products for real estate professionals, which is fun and challenging at the same time.

So this post is for all the real estate professionals within a reasonable driving distance from Las Vegas and those adventurous enough to get a last minute ticket to the Sin City.

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If you are an active real estate agent/broker, you most likely work with Buyers, Expireds, Equity, FSBOs, Investors, Probate, Short Sales NODs, and you need listings. Well, how do you go about getting one? If I posed this question to a random real estate agent, I am most likely to get one of the two answers (or both):

  • I get my listings based on referrals;
  • I do some type of marketing.

The thing about referrals… they are not guaranteed. You can’t get a listing on demand, because you don’t know when the next referral is coming or where is it coming from. If you’re new to the industry, you are not getting a lot of referrals simply because you have made very few sales so far.

Also, the real estate market is cyclical and you must be able to adapt as it shifts (you need multiple sources of referrals).

Whether you are getting referrals or not, you are probably doing some form of marketing in order to generate more leads for your real estate business.

Most marketing efforts in real estate revolve around the concept of “farming your farm.” It’s not a rolling farm… It’s a territory that you’re told to pick and then proceed mailing to them, knocking on their doors, cold calling, etc. until these efforts produce a listing.

What I don’t like about this system is that it’s not designed to bring a lot of listings. No wonder an average real estate agent sells 6 homes a year (according to the National Association of Realtors)!

Is there an alternative? Yes, there is. It’s called permission marketing. Permission marketing was pioneered by a man named Seth Godin. His marketing mantra is “Turning strangers into friends and friends into customers.”

In the real estate industry, the closest equivalent of Seth Godin’s approach would be something like this: “Turning strangers into leads and leads into listings.”

By the way… did you know that you can’t buy a lead? You can only purchase data. You can then turn strangers (data) into leads by developing a relationship with them instead of treating your prospects like a herd of cows.

If you’re open for something completely different and GUARANTEED, then by all means join us in Las Vegas March 26-27.

What: The 2015 MONSTER Marketing Summit
Where: Golden Nugget Hotel & Casino
When: March 26-27, 2015

REGISTER

Click on the Player Below to Listen to the Special Event Podcast

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If you’re tired of promises to get listings "from the Internet", "mastering Facebook" or "finding buyers on LinkedIn", this event is for you.

If you are confident that you and your office have lots of value to bring to Sellers and Buyers, then this event is for you, because we will make sure you get face-to-face with homeowners and show you the best techniques on how to close them during the meeting.

Join The Listing Monster, RealtyTrac, and many others and discover the only direct marketing that works.

Meet and network with people who have been using the system for years and who have been closing tons of transactions because of it.

Learn techniques, scripts and strategies that others are selling for thousands of dollars—free!

Why should you go?

  • Are you tired of paying Trulia and Zillow for leads and exposure?
  • Are you sick of marketers teaching you how to “master” Facebook, LinkedIn and Twitter?
  • Do you feel exhausted “farming your farm” and competing with thousands of other listings-hungry real estate agents?

Watch Daren Blomquist, a VP of RealtyTrac, talk about the event.

What to expect?

  • 2 full days of interactive sessions that will cover the most innovative direct marketing methods
  • Learn how to get access to 8 million homeowners who need a real estate professional right now.
  • Discover how to get face to face with living, breathing sellers (rather than elusive internet leads).
  • Learn how to get invited to people’s homes for appointments set for you rather than cold-calling, door-knocking or sending expensive mailers.
  • Discover how to brand yourself as an expert so homeowners would seek you out as opposed to you chasing after your prospects.
  • Discover what to say at the door, what to bring to the door and how to close your prospects without having a bad aftertaste of a high-pressure sale in your mouth.
  • Be one of the first to learn about new data mining tools

Two days, multiple speakers, hours of training, leads, deals and listings!

Share this with anyone you want to see have more success and make more money in 2015!
They will thank you for it...