Why Kim Kardashian is on TV, and your pretty and smart daughter is not15 Oct
It seems like every organization is holding social networking seminars. From Rotary International to Mommies for Peace on Mars (ok, this one is a little bit of a stretch) everyone is teaching their members how to create a Facebook, Twitter or LinkedIn account.
It’s fun, you feel instant gratification of “getting online” and becoming visible to millions of eyeballs. All you need is sit back and wait for dollars to start flooding your house through windows and chimney.
And if you are not on Facebook, it means people will start thinking you are a monster with hair growing on your nails. Even worse, you are old, worthless and boring, so, yeah, not only you, but your business must be on Facebook by tonight.
Really? Probably not.
Sooner or later (usually sooner) business owners realize no one is interested in their group on Facebook or what they have to say on Twitter. “Dow is down xxx points”. “Dow is up yyy points”. This is what I usually see on an average business Twitter account, for instance. B-o-r-i-n-g!
Who is going to read that, let alone to respond? Every news website on the planet is updating you every minute about the state of Dow, why would somebody want to read this on your Twitter?
Most businesses have no time to promote themselves online, and promotion is really what Facebook and LinkedIn are about. On the top of it, there are so many different ways to promote yourself online that Facebook or Twitter is just a tip of an iceberg.
And why do you need to promote yourself online? Oh, sales, right. Everyone wants some of that. Isn’t it what social networking gurus promised you at the beginning of the seminar? Sign up for Facebook and you will see you sales go through the roof. This is so good for your business. Everyone is doing it!
Or maybe they have warned you: “Signing up for Facebook does not mean you’ll make more money. You have to update your account. Content is king”.
Yes it is, but did they tell you what content? Where to get it from and what to avoid? Are their interested in learning about your clients? Your target market? After all, about you?
Remember what Warren Buffet told? If everyone is doing same thing, it probably means you should do something else.
Yes, you do need to utilize social networking sites, but your ultimate goal online should be visibility, positive image and more sales. Just signing up for Facebook or even regularly updating your account does not mean you will have all of that.
You need a uniform strategy. You need to communicate clear message. You need to know how to craft good pieces of content, where to place them, how to link them and how to diminish the impact of negative reviews/content in general.
When an owner of a solvent business tells me he knows all of that and he has time to handle it, I just shake my head in disbelieve.
Do you do all taxes for your company too? Do you represent your company in court yourself? So why would you want to do all the online marketing and visibility yourself? Because you think marketing is easy? Then why Kim Kardashian is still on TV and your daughter, who has much better looks and some brain too, barely gets a role in a school play? Maybe it has something to do with marketing?
And, please, don’t exclude the online world. Everything what is being said or shown about KK on the Internet is as important as her pictures in glossy magazines. Considering that 383 magazine titles have disappeared in North America this year, we just might want to give another thought about which is more important…
42 Responses to “Why Kim Kardashian is on TV, and your pretty and smart daughter is not”
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