At least in an online world, the words you utter may be worth millions. This is called commerciability of a keyword. For instace, phrase ‘insurance quote’ is worth millions of dollars, as it brings in traffic that has a great potential to convert.

On the other hand, a phrase  ‘inspirational quotes’ basically has no commercial value. Majority of people searching for inspirational quotes online are not ready to buy anything, while people searching for insurance quotes are probably ready to buy insurance and they are looking for best deals and best service.

It is very important to use the most cutting edge technology available to distinguish between phrases and words that will bring you in paying customers and deter “tire kickers”.

The difference between properly researched and analyzed copy writing for a website and a sloppy guessing job can mean hundreds of thousands dollars of lost revenue for your company. So be smart when choosing a right partner for your online ventures!